As March Madness takes center stage, so too does a surge in high-stakes sports betting—and with it, a rise in gambling-related risks for Ontarians.
With the increasing popularity of online sportsbooks, aggressive advertising, and the social excitement surrounding major sporting events, more Ontarians than ever are placing bets. According to a recent survey by the Responsible Gambling Council (RGC), 9 in 10 Ontarians say they’ll watch at least one major sporting event this year, and over three-quarters plan to place a bet.
But behind the thrill of the game lies a growing concern: gambling harm, especially among those already vulnerable.
Who’s Most at Risk?
The data shows elevated risks among:
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Young male bettors
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Student-athletes
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BIPOC individuals
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March Madness bettors
These groups are more likely to report gambling-related financial stress, mental health concerns, and riskier betting behavior.
The Most Common (and Risky) Motivations
While most people bet to enhance excitement or for fun, 1 in 10 place bets to chase losses—a behavior far more common among younger gamblers. This pattern often leads to financial and emotional strain.
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40% of surveyed participants say gambling in the past year led to stress, anxiety, or concerns about problem gambling.
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Over one-third say it caused financial problems for themselves or their households.
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Two in five Big Game bettors admitted to betting more than they could afford to lose—a rate even higher among March Madness bettors.
Gambling and Substance Use: A Risky Combo
Adding to the risk, more than half of Big Game bettors say they plan to consume alcohol or cannabis while betting. Among March Madness bettors, cannabis use is particularly high, which can impair judgement and lead to even riskier decisions.
The Illusion of Control
One of the most dangerous misconceptions in sports betting is the belief that knowledge equals control—that knowing the game well gives you an edge. But the truth is: Gambling is random, no matter how much you know about basketball or brackets.
Having a smart betting plan is crucial, especially during high-profile events. That means:
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Only bet for fun, not to make money
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Set a clear budget in advance—and stick to it
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Never chase losses
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Don’t borrow money or use essential funds (like rent, groceries, or bills)
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Avoid betting when emotional or under the influence
Betting Safer Online
If you’re betting online, choose regulated sportsbook websites. These platforms offer responsible gambling tools, such as:
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Spending limits
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Personalized reports
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Reality checks
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Cooling-off periods
Reading up on odds and how betting works also helps reduce risk and keep things in perspective.
The Bottom Line
Betting during March Madness can be exciting—but it should always be safe, controlled, and enjoyable. Understanding the risks and making informed decisions is the key to keeping the game fun.
For more on safer play, visit Gambling is Random.
